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What to do with expired content?

Samsung 404 Page after Requesting for a contest page In one of my recent site audit projects, I found one of the broken links to be a Samsung online contest. This contest has ended and now what?...

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How Online Content Ads Hurt Your Brand

Let’s take a look at a few examples first how your ads on content pages can hurt your brand. Toyota Ad v.s. Teacher Hit by Car News coffee ads v.s. health concern over coffee Groupon "Boom" Ad v.s....

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Benefits of Sharing Behind The Scene Operations

Leica released a beautiful video about two months ago that walks us through how more than 100 different parts come together to create a killer camera lens. Take a look: Leica also shared why they made...

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7 Most Valuable Content Types for B2B & B2C Marketers

e-book reader via Wikipedia A few years ago, you might often hear people saying that "content is king" whether or not they truly understood what that meant. I talked to a friend the other day and he...

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Win Customers by Targeting the Decision Journey on Multiple Channels

This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you. —Leigh Fallon, Carrier of the Mark Whether or not you believe in love at...

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